The most effective method to Learn Digital Marketing at Home and for Free (2021 Update)

 

Is it simple to learn advanced digital marketing?

The uplifting news is, beginning with advanced showcasing is genuinely simple. Most internet publicizing stages make it simple to join and make your first mission (it is the way they bring in cash, all things considered). Here are a couple of connections to novice guides for a few diverse computerized promoting procedures: Paid pursuit publicizing.

What's the most ideal approach to learn Digital Marketing  in 2021 free of charge and at the solace of your own home? 

Luckily, there are various free and paid online assets that can help you construct the abilities expected to turn into an advanced computerized advertising proficient. 

In this guide, you will locate the best assets to show yourself advanced promoting in the quickest conceivable manner. 

What is computerized advertising? 

Before we make a plunge, it's important to clarify what advanced showcasing is. 

Advanced showcasing is the way toward advancing and selling items or administrations on the Internet utilizing at least one promoting channels like web crawlers, online media stages, and PPC publicizing. 

With computerized promoting, you can discover crowds inspired by your image, interface with them, and support them until they become clients. 

The main computerized promoting types are web search tool showcasing, content promoting, PPC publicizing, web-based media advertising, and email promoting.

The most effective method to Learn Digital Marketing for Free 

To turn into a fruitful computerized showcasing expert, you need to build up the abilities needed to work with all internet advertising innovations. 

Furthermore, you need to secure the essential information so you can consolidate them together to accomplish the most ideal result. 

It's diligent effort that requires a great deal of persistence and tirelessness however fortunately you don't need to go to school or a study hall course to turn into an advanced showcasing master. 

You don't need to invest your energy scanning Google for learning assets. 

We did our examination and made top notch of the best assets (practically all free), you can follow and assemble your abilities from the solace of your home.

To learn advanced promoting, you need to turn into a specialist in the accompanying regions: 

Internet searcher Marketing 

Content Marketing 

Inbound Marketing 

Online Media Marketing 

Email Marketing 

Advanced Marketing Analytics Tools 

Web index Marketing 

Internet searcher advertising is a significant segment of computerized promoting. 

SEM has to do with promoting on the different web crawlers utilizing Search Engine Optimization (SEO) or Paid Search Advertising (Google Ads or Bing Ads).

Search Engine Optimization (SEO)

SEO is the process of optimizing your website so that it ranks higher in the search engine’s organic results.

SEO is important in online marketing because it can drive highly targeted traffic to your website. It’s a slower process compared to Paid Ads but it can generate better results in the long term.

To get started with SEO use the following guides:

How Search Engines Work – An introduction on how a search engine works (Free)

How to become an SEO expert – A step-by-step guide on how to become a great SEO professional (Free)

Beginners Guide to SEO  – A Guide to SEO for Beginners (Free)

The Complete SEO Course– Everything you ever need to know about SEO (Paid)

SEO Training Guide  – A list of both free and paid SEO courses

Search Engine Optimization Starter Guide– An SEO started guide by Google (Free)

If you are a beginner to digital marketing, it’s necessary to understand that SEO is not a static discipline but it changes all the time. Google is reportedly making more than 255 changes to their ranking algorithm per year.

This means that if you want to pursue an SEO Career, you need to monitor the SEO industry for changes and adjust your digital marketing campaigns accordingly.

The following resources are a great place to monitor the SEO industry for changes:

Official Google Blog  – news and announcements on all things digital

Search Engine Land  – covers all digital marketing areas and not just SEO

Search Engine Roundtable  – the best resource to stay updated with SEO changes

PPC

Pay Per Click marketing or paid search advertising (PSA) is the other component of search engine marketing.

With Pay-Per-Click ads, you can reach your target customers faster than SEO but you pay every time someone clicks on your ads.

Currently, the biggest PPC network is Google Ads, which allows you to show your ads in Google Search Results, on Google properties (like Gmail and YouTube), and on websites that participate in Google AdSense.

Pro Tip: If you are confused about SEO, PPC, and SEM, read this: Difference between SEO and SEM

Learning PPC is not difficult, you can go through the various online courses (see below) and become a PPC Certified expert in a couple of months.

Getting a certification alone does not make you a good digital marketing specialist. You need to work with PPC campaign management and gain the necessary practical experience.

At the end of the day, your role as a digital marketing professional is to combine the results of PPC with other channels (like SEO or Social Media Marketing) and deliver the best possible outcome for your clients.

The following resources are all free and can teach you everything you need to know about PPC:

Google Academy for Ads  – Get a Google Certification for PPC Ads (Free)

Google Digital Garage  – Online marketing courses by Google (Free)

Google Ads Guide  – How to get started with Google Ads (Free)

Bing Ads Guide  – How to get started Bings Ads (Free)

SEMRUSH PPC Academy – PPC Courses by SEMRUSH (Free)

Content Marketing

Every digital marketing campaign is based on content. Whether it’s SEO, social media marketing, or email marketing, you need content to reach and engage with your target audience in the different channels.

Content marketing is the process to identify, create, and promote the right type of content to the right audience.

To become a good content marketer, you need to have great writing skills, SEO copywriting skills, and analytical skills.

The resources below will help you get started with content marketing:

Content Marketing Made Simple  – Introduction to Content Marketing (Free)

Content Marketing Guide  – A complete guide on everything related to content marketing (Free)

Best Content Marketing Courses – A list of the best courses to learn content marketing (Free)

Inbound Marketing

At the beginning of this post, I’ve mentioned that a good digital marketer, should be able to use different online marketing techniques together for the best possible outcome.

That’s exactly what inbound marketing is all about. The role of Inbound marketing is to co-ordinate the activities of all other digital marketing campaigns to provide for a remarkable user experience.

The overall goal is to have a solid process for attracting new customers, engaging with them, gaining their trust, and earning their satisfaction.

Companies that can do this successfully are more likely to grow their customer base faster than companies that run isolated campaigns.

Your job as a digital marketing manager is to ensure that all digital marketing campaigns share the same goals.

To learn more about inbound marketing, 

Inbound Marketing Course  – Free course on inbound marketing (Free).

Digital Marketing Courses – A list of the best Free and Paid courses on all topics related to digital marketing (Free).

Social Media Marketing

I think that everybody agrees that nowadays is hard to imagine a world without Facebook or Twitter.

Social media networks have dominated our lives and our approach to digital marketing.

Since the goal of digital marketing is to connect with your potential customers in their favorite channels, a new form of marketing was born and this is social media marketing.

Social media marketing is what the name implies i.e. marketing on the various social networks for the purpose of finding and engaging with your customers.

Facebook is by far the most widely used network with more than 3 billion active monthly users.

A great place to start learning social media marketing is to follow Facebook’s online courses. They will teach you everything you need to know about Facebook Paid Campaigns.

Once you feel comfortable with running social media campaigns on Facebook, you can enhance your skills by learning more about Pinterest, LinkedIn, and Twitter marketing.

Facebook Online Courses  – Courses to learn digital marketing on Facebook (Free)

Twitter Marketing Guide  – learn digital marketing on Twitter (Free)

Pinterest Marketing  – a guide on how to do marketing on Pinterest (Free)

LinkedIn Marketing – a guide on how to do marketing on LinkedIn (Free)

Email Marketing

Email marketing is not dead. Despite what you might think, email is still one of the most effective ways to turn visitors into customers and existing customers into repeat customers.

To run successful email marketing campaigns, you need to get to know your audience first otherwise your emails will end up in the spam folder of your users.

You can think of email marketing as the last piece in the digital marketing puzzle. While all other marketing techniques concentrate on finding new customers, email marketing is about closing the deal.

To get started with email marketing you first need to decide on the tool to use and then learn how to use it.

There are many options available, my recommendation is to start with the following resources:

Email Marketing – A guide on how to learn email marketing (Free)

Get Started with Email Marketing – a guide for beginners to email marketing (Free)

Digital Marketing Analytics Tools

One of the skills each digital marketing professional should develop its analytical skills.

Remember that the role of a digital marketing manager is not to learn how to run SEO or social media campaigns (that’s the job of the SEO expert or Social media marketing manager), but to know how to orchestrate all processes so that they work towards the same goals.

To be able to do that, you need to learn how to use various data analysis tools like Google Analytics and Google Search Console. Data reporting tools like the Google Data Studio and digital marketing tools like SEMRUSH.

What is Google Search Console – A step-by-step guide for beginners (Free)

Google Analytics Academy Courses – a list of courses to learn Google Analytics (Free)

Getting Started with Google Data Studio – a guide on how to use data studio for reporting (Free)

Online Marketing Learning Tips

I’m sure that you’ve realized by now that learning digital marketing is not an easy job.

It requires a lot of reading and hours of practice to learn how each of the techniques works individually and how you can combine them together for maximum results.

The good news is that you can use the resources above to learn digital marketing at home and for Free. All you need is the willingness to learn and a lot of patience.

To make the process easier for you, follow the tips below:

Start with SEO. Many of the concepts used by PPC, content marketing, and social media marketing are based on SEO principles. Building your SEO skills first will make it easier to learn the rest.

Practice, Practice, Practice. Internet marketing is not a theoretical concept but it’s mostly practical. Once you understand the theory behind a strategy, try to execute it in practice. Monitor the results, optimize it, and learn from your mistakes.

Get Certified. As you progress through your learning, try to get certified. It’s a great way to showcase your expertise. In the above resources, you will find links to online courses that offer a certificate upon completion.

Work with experienced Digital Marketers. Aim to work under the supervision of experienced digital marketers. They can make the transition from theory to practice easier and you can learn a few tips and tricks not written in any books or courses.

Start your own digital marketing blog. Having your own marketing blog will help you practice what you have learned and prove your expertise. Also, when you start writing about digital marketing, you can assess how well you know a topic or not.

Never stop learning. Digital marketing is an industry that changes all the time and learning never stops. It’s your job as a digital marketing professional to stay in sync with the latest developments and keep your clients informed.